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Tips for Competing in Online Business

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Online business in the current digital era has become a business tool, trading through online is currently unlimited. If you want to develop a business through an online business, then you have quite a big opportunity

But the number of your competitors will also increase, therefore strategy in business is very important and mandatory to face business competition

In the Digital Age, it becomes an opportunity for them, you need to take a step of change, namely through a business strategy

If your business wants to grow, you can apply some of the competitive tips below

Tips for Competing in Online Business

  • Do some research and determine your target market
  • Show the uniqueness of your product
  • Build an attractive website
  • Consistent product innovation
  • Persevere in doing branding


Then how do you prepare a business strategy to face competition in online business. Here are some tips that can be followed and implemented so that your business can compete and develop in the Digital Age.

Utilizing Technology

In today's digital era, you need to take advantage of technology in your online business strategy. Because the digital era and technology cannot be separated.

In modern times like today, you have to use technology, especially if your competitors have already used technology. You must follow it. Current technology can help and facilitate your business.

Start utilizing technology in your online business, you can carry out marketing activities by utilizing the internet and recording everything using a computer

Take advantage of Social Media

By utilizing social media as a place for marketing, it can be used as a tool in business strategy. Indonesia has many social media users such as Twitter, Instragram, Facebook etc

You can directly apply your business marketing through social media. Besides that, using social media is very easy, you don't need special skills to use social media, you just need to market your product or service.

Digital Marketing Strategy

Apart from doing marketing through social media, you can apply digital marketing. You can carry out promotional activities for a brand or product/service through electronic or digital media.

You can apply marketing techniques in digital marketing such as electronic billboards, television advertising, radio, email marketing and search engine optimization ( SEO )

Switch to Applications and Mobile Friendly

You can use applications that you can use to manage your business. By using the application, you can save money, time and energy. Such as e-commerce applications, accounting applications or software that can make it easier to manage business finances and make it easier for you to make business bookkeeping.

Meanwhile, Mobile Friendly, you just need to pay attention and adjust your marketing strategy with a mobile friendly appearance

So that more visitors will come, many of them using smartphones. In this way, you can simply make your website mobile friendly. Update interesting information and have a fresh look

Innovation business strategy 

In business, new trends are emerging and changing very quickly. Therefore innovation is needed so that you can compete with competitors

Give the best service

In the digital era you can provide the best service to consumers. You can take advantage of opportunities and provide better customer service at affordable costs by using digital media

Some things to consider in your online business strategy:

Strengths : the company's internal capabilities, resources that can help the company achieve its goals

Weaknesses : Limitations or negative factors that can hinder company performance

Opportunity : favorable factors from the external that the company uses to gain profits

Threats : factors originating from external sources that can pose a challenge to the company

Those are some tips and things that can be considered in competing in online business which are included in business strategy in the digital era. Hope it is useful..

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