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Believe it or not, "backlinks" have a deadly venom!

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You've created a new blog or website, and after writing a few random or organized articles, you rush to create backlinks, right?!

Congratulations, you've just worn the spam badge!

And it's not just you, it's everyone who has done it!

Whether you've already done it or not, this post is for you.

Before we delve into the details, you need to know:

  • What is a backlink?
  • Its importance for search engines?
  • The benefits it brings to your website?
  • How search engines determine if a backlink is spam?

What is a backlink?

In short, a backlink is an external link placed anywhere relevant that points to your website or a page on your website.

and the most important places to put backlinks are websites on the web. 

What is the importance of backlinks for search engines?!

Search engines consider it a signal indicating the quality of your content and its suitability as a reliable source, thus making it more likely to appear and attract visitors. "As long as it appears natural."

What benefits will you gain from creating backlinks?

There are many benefits, the most important of which are:

 Faster indexing and increased traffic, thereby improving the website's ranking in search engines as long as it continues to meet quality criteria.

Now, let's get to the most important question.

How does a search engine determine if a backlink is spam?

To understand the answer, you first need to understand when a backlink is natural and legitimate.

Let's imagine a scenario that happens to me and you every day, so that the matter becomes clear and understandable.

I have a website in the field of sports shoes, and I wrote an article about the importance of sports shoes in joint preservation. I needed a reliable source to support the information mentioned in the article.

I went to Google and searched for studies and research conducted on this topic, such as "The impact of sports shoes compared to regular shoes on joints + experiments by real people."

Among the results that appeared on the first page was an article from your website. It caught my attention and intrigued me to click on it. When I read and examined it, I found it specialized, relevant to me, and containing everything I needed.

I took the link and the title of the article and incorporated them into my article, regardless of whether I added it as a nofollow or left it as a default dofollow link.

"In another post, we'll explain the difference between them and their impact on me and on you as a source."

The main point is that after I published the article, spiders crawled to my website and indexed my article along with a backlink to your page.

The search engine saw the link and your website's name on my site, and understood it as a backlink or reference to your website or page.

However, before considering it in your favor, the search engine needs to review it to determine if it is legitimate or spam. Several factors are taken into account.

If everything is fine, the matter passes smoothly. But if there are any issues that could negatively impact you or my website, there could be penalties.

So, if the search engine verifies that the factors are present on your end,

 congratulations, you gain a positive point.

I'm also like you in that I care about content and write high-quality articles, not just copying or paraphrasing from any source. I value the source of information and the benefit to the visitor.

But what if the conditions are not met?

In that case, the backlink becomes intentional or paid spam, and my website, along with yours, suffers consequences for obtaining a link from an unknown and unreliable source.

What is the meaning and purpose of the previous example I provided, and what do I want to convey to you?

Before I answer that, have you considered how a natural backlink would look in the context of the story?

It would be through:

1. The enjoyable experience for visitors within your website.

2. High-quality content that serves the visitor's intent.

3. Having a search engine optimized website.

The result would be appearing on the first page of search engines, which means you are relatively established.


 someone like me in need of a source sees you in the search engine and likes your website, so they take a link from it as a natural source within the context of the article.

Have you noticed the hierarchical arrangement and how it unfolds?

From here, Google sees the backlink as natural. This is the goal I want to convey to you through the context of the story. Did you get it?

That's what I want to convey to you.

Still not convinced?

Let's reverse it...

If I'm the one looking for a source for my article and you honestly answer me:

wether you are still new or relatively old,

 On what basis should I visit your website and take a link from it as a source for my article?

Is your website successful and always present in most of the first-page search results?

If your answer is no !

Then on what basis should I leave your competitors and choose your website as a source to cite and support my information?

"This is exactly what Google will ask me about when I cite a source from your website."

And the result is that I get punished before you, and I explained this above if you didn't focus and read it again.

Even when someone wants to lean on something, they look for a solid wall stronger than themselves to support them.

Now you, with your new website that I still have doubts about, want me or anyone else to give you a backlink and consider you a reliable source to cite.

How is that possible?

Based on what logic does Google understand and convince itself that this person, who is stronger or higher than you in search results, takes a link from you when you are weaker or lower than them in the first place?

And you don't even appear in the search engine...!!!

So, where and how did they find you?

 can it be possible?

Don't you care about the negative impact and still want to try anyway?

Don't tell me that your website is obscure and has no ranking or visibility because there will be consequences for you.

Like the saying goes, "They hit the blind man on his eye, and he said, 'Like this, like this, I'm losing.'"

This is something you hear in coffee shop tales while sitting with your friends drinking tea.

Don't say that it could bring benefits to your website and boost it, giving it priority with Google to explore it and give it a push!

What about the "Penguin" update?

It ignores any backlink from a budding or not well-known website and treats it with hostility because it lacks one of the reasons for promotion and spread.

"In the past, one of the algorithms that Google initially relied on for ranking priorities was:

The presence of links pointing to a website in multiple places, and the more links it has in different sites, the higher the priority.

And when website owners started using it in a manipulative way and it turned into spam, Google released the Penguin update to control the problem of random and illegal backlink building."

Let's get back to our topic "backlinks".

Feel free to create backlinks, but at least make them somewhat logical.

For example, if you came up with a crazy idea that went viral and caught people's attention, so news websites and social media started talking about you and it became a trend, then people flocked to your website with hundreds of daily visits suddenly.

At that time, it would be normal and natural for you to have links everywhere.


If your website is new or even a bit old and it's not showing up in search engines or attracting a suitable number of visitors, be cautious of anyone who suggests building backlinks as a way to improve your site's authority. Nowadays, Google doesn't prioritize links as much as it used to. Instead, artificial intelligence algorithms monitor the behavior of your website and evaluate whether it offers new value or gains popularity.

Not only will you be penalized, but also the websites where you've placed your links. The best remedy for poor visibility and low traffic is not backlinks. Instead, identify the real problem using measurement and analysis tools like console and analytics.

Always prioritize building a solid website foundation with quality content and quality visitors. Optimize your website for search engines in a legitimate and ethical manner. These priorities will elevate your website and make it successful.

"I will create a post explaining this point specifically, God willing."

There's no harm in starting with social signals, but it's preferable to begin gradually with a professional approach by including links on social media platforms along with your blog or website.

Once you have a strong presence in search engines, then focus on backlinks and build them carefully and responsibly.

In conclusion, whether you choose to pursue backlinks or not, remember that they can be detrimental if not handled properly.

After reading all of this, are you still considering building backlinks?

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